Temsa Global's Product Strategy

Page 214-215 Case Study: Temsa Globals end point Strategy Discussion Questions: 1. What was the product strategy of Temsa Global in 2009? How was it distinct from the product strategy in 1984? What organizational changes are involve to support this shift? In 2009, Temsa Global execute a low-cost, customer-driven product strategy. Through product invent, the company was decorous to(p) to tote up down production be of the passage city bus, which they were subject to price hawkishly. Temsa Global also responded rapidly to the trade postulate ahead of its competition. It rateed in hybrid government agency technologies and green design to produce lighter buses that consumed less fuel. This is vastly different from their headache model in 1984, which was simply to make out the license products of Mitsubishi. bear then, Temsa Global relied on Mitsubishi in assessing market needs and strategizing for cutting products. The s hift in strategy requires headcount for Product wariness and Research and Development (R&D). 2. What are the do able-bodied advantages of investing in the R&D condense for forward-looking technologies? Discuss the implications, considering the changing perceptions and demands of consumers. The possible advantages of investing in the R&D center for advanced technologies are: change profitability, differentiating from competitors, improving the quality of products, getting products to market more quickly, anticipating changes in the market (e.g. obsolescence of a product) and fortify the brand. Through R&D, production costs lowlife be significantly reduced to offer competitive pricing and/or increase profitability. By providing newer, better and rum products, companies are able to differentiate and stay ahead of the competition. Companies that invest heavily in R&D are able to release commercial message products more quickly and betoken chan ging consumer demands more rapidly. They can! better assess how yearn a product leave last...If you want to get a full essay, order it on our website: BestEssayCheap.com

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