Personality

Journal of Applied Psychology 2004, Vol. 89, No. 1, 85103 mature of starting time publication 2004 by the American psychological Association, Inc. 0021-9010/04/$12.00 DOI: 10.1037/0021-9010.89.1.85 Personality attribute Inferences About Organizations: Development of a Measure and Assessment of become Validity Jerel E. Slaughter University of azimuth Michael J. Zickar and Scott Highhouse Bowling Green State University David C. Mohr Department of Veteran Affairs, capital of Massachusetts The authors conducted 4 studies to construct a multidimensional measure of perceptions of governing personality. Results of the first 2 studies suggest that (a) 5 broad factors be commensurate to capture the structure of organization personality perceptions, (b) real-world organizations discord on personality profiles, and (c) personality flavor inferences argon cerebrate to organisational attraction. Results of a 3rd study suggest that personality trace inferences ass essed in 1 sample are related to ratings of organisational attractiveness by a 2nd sample. Fin everyy, results of a quartern study suggest that the measure is sensitive to experimental manipulations of organisational descriptions. Implications and suggestions for the use of this measure in future research are discussed.

Consider the following sample of slogans from television and radio advertisements all over the last several years: When E. F. Hutton talks, people listen. Youre in good hands with Allstate. Built Ford tough. comparable a good neighbor, State Farm is there. These slogans, along with intermina ble examples not listed here, suggest that o! rganizational decision makers and individuals who are answerable for firms merchandise or advertising attempt to portray companies as having personalities. Perceptions of organizations personalities probably are formed not only by dint of these flip advertising strategies but also through the emblem and quality of their products and services, the physical aspects of their places of business, their employees,...If you want to get a ripe essay, wander it on our website: BestEssayCheap.com

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