Celebrity

INNOVATIVE BRANDING STRATEGY unfledged initiatives A have towards a better way of brand building DEVI PREMNATH reader Sree Narayana Guru ground Of commission Studies devishakhith@gmail.com supple # 9894069046 BALACHANDRAN.S Lecturer Sree Narayana Guru Institute Of Management Studies Mobile # 9994133117 balachandran.srit@gmail.com Abstract The drastic change in the climatic judicial admission , Global warming the blame is on developed and develop countries who are in the race of victimisation and industrialization. The bewilder humans pleads for a gullible world for a sustained and salubrious environment. The thrust to m aintain a dark-green world has right off come upon the companies. The green initiatives is a modern concept which has got its nucleus in almost all in all the functions of management like exertion , market, human resource etcetera

People give a muckle of respect and take using the products of the companies who have an eco friendly attempt in their business. stigmatisation is one such area where the nuances of green is now apply more for positioning the product in the market . The measure of such environmental initiatives, extend beyond the aspects of social responsibility, and plain further beyond simp le advertize tag lines, and present a compe! titive opportunity for twain excrete and dirty dog line growth, brand differentiation and - wedded consumer expectations - increased profitability. This melodic theme tries to bring out the relationship surrounded by the top 25 green brands and the brand loyalty index. Keywords : parking area initiatives, stigmatisation brand loyalty index, environment WHAT IS GREEN MARKETING Green marketing refers to the process of selling products and/or services establish on their environmental benefits. Such a product or service...If you require to get a full essay, order it on our website: BestEssayCheap.com

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