Sunday, August 9, 2020
Positions Paper Example
Positions Paper Example Positions Paper â" Essay Example > Media GlobalizationIntroductionMedia globalization is the trend where media systems are shifting their operations from local and national level to international level (Sean Sasha, 2004). Advance in technology have significantly contributed to media globalization. New and old media companies can now share huge amount of information with their customers in almost every part of the globe (Wildman Siwek, 2009). As a result of this, the media companies offer their services to larger geographical regions and therefore large groups of people. The role of the media is to facilitate networked communication. Through this communication, the media becomes an instrument for social control that influences economic, political and cultural development of many parts of the world. When this is done on a global scale, the nature of information dispatched to cross section of society would have mixed impact to those societies (Internet Service Provider's Association, 2001). This essay seeks to discu ss the cultural, political and economical implications that results due from media globalization. PoliticsMedia plays a huge role in the political direction of any nation. Medias offers a platform where the political leaders are analyzed by the citizens of the countries. Due to globalization of the media, there is possibility of information distributed being less biased than that which is distributed by media companies that are not global. A foreign media company that broadcasts its information in another country among many other countries may not have any special interest of impartiality in the countries it operates. However, a local media company is likely to have influence from the local politicians who may want to be favored. Media globalization therefore ensures that the population of a nation under which the media operates enjoys impartial information that contributes to making of better decision. For any media to operate on global scale, it needs to invest heavily especiall y on technology. The technological advancement that comes with globalization of media ensures helps to create an avenue through that the political leaders are kept under microscope at any given time (WSIS Civil Society Plenary, 2003). This pushes the politician to deliver quality services and be responsible in their leadership role. Media globalization also creates an avenue through which nations observes and exchange political ideas to the interest of the citizens. On the other hand, there are some elements of media globalization that have negatively impacted the society politically. Most of the media companies that operate on the global scale are difficult to regulate (Wildman Siwek, 2009). The policy that drives these media promotes privatization, deregulation and public broadness. As a result, these media may be used by the rich countries to negatively influence politics of a country. Media is a very powerful in influencing the political direction of any country. If the media favors a given group or region, then the distributed information is likely to result to impartiality on how politics are operated in the country. In some situations, the media may broadcast propaganda that would result to citizens judging the leaders wrongly. Responsible media should be able to point out all the issues including the negative issues associated with the media themselves. However, in most situations negative issues that happens within the media, they cannot publically point out these issues since doing so may tarnish their image to the in the eyes of their customers.
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