Rei Sustainability Case - 1910 Words

To: Council of Executive Vice Presidents Date: 1th of November, 2012 From: Anders Fà ¦dder Subject: Evaluation of REI’s sustainability goals I am writing in response to your inquiry regarding the plausibility of maintaining the continuous growth of the company as well as satisfying its sustainability goals. The following sections will address the three issues, mentioned by top management, by first describing them, then interpreting them and lastly they will be evaluated. Conclusion and recommendations will be based on this. REI focus greatly on the impact that their business has on the environment. They continuously work on finding new and innovative solution that will help reduce these negative effects. Their corporate mission†¦show more content†¦These include: * A 50 percent transit subsidy * Showers and secure bike storage at every REI facility * Telecommuting options at our headquarters location * Web conferencing and other technology tools In 2011, REI partnered with The Nature Conservancy to implement an afforestation project on the Bayou Bartholomew property in Louisiana, which will restore forest continuity with the adjacent Chemin-a-Haut State Park. Funding provided voluntarily by REI Adventures will finance the future retirement of carbon offsets from this project. Through this effort, REI supported The Nature Conservancy s restoration of this forest ecosystem, as well as the design of a carbon project. This carbon project has been validated and registered through a credible third-party certification system (the Verified Carbon Standard). The effort will contribute to long-term systemic change, benefitting the atmosphere and the forest ecosystem, and has been designed to produce verifiable carbon offsets in the future. Though REI would seek new and innovative solutions to all aspects within the company, there is at least one were they could only offset rather than reduce. REI’s largest source of GHG emissions was REI Adventures which generated 31 percent of its total, namely flying members to adventure destinations. This exception was dealt with by purchasing carbon offsets as a part of the travel package, paid by REI. Reduction of waste toShow MoreRelatedIct Development Beneficial Effects On Health Care Organizations1013 Words   |  5 Pagesmain factors involving in the development of information and communication technologies in a healthcare environment? 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They also established the Ford and Lincoln Leadership Council which provides a forum for dealers go on and voice their concerns, needs, and ideas in order to work more productively as a team. For lines of communication to remainRead MoreDoes Sustainability Reporting Improve Corporate Behaviour?: Wrong Question? Right Time?14566 Words   |  59 PagesResearch Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rabr20 Does sustainability reporting improve corporate behaviour?: Wrong question? Right time? Rob Gray a a University of St Andrews Published online: 28 Feb 2012. To cite this article: Rob Gray (2006) Does sustainability reporting improve corporate behaviour?: Wrong question? 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Sustainability has been the main marketing strategy that has made HM a highly successful business and continues to do so to this day (HM, 2008). In the case of Zara, its marketing strategy consists of high turnover in which the company usually has ten thousand single items per year running through their stores (Zara: Cool ClothesRead MoreVideo Notes29279 Words   |  118 PagesCompetitive Weapon at Starwood† | |Textbook Reference: |Chapter 1: Competing with Operations, | | |Video Case, page 30 | Summary: Recognizing that Starwood’s individual properties had their own approaches to convention planning, and that future growth and success relied heavilyRead MoreThe Vocation of the Business Leader: A Reflection15551 Words   |  63 Pagesa good business carefully avoids any actions which undermine, locally or globally, the common good. More positively, these businesses actively seek ways to serve genuine human needs within their competence and thus advance the common good. In some cases they actively promote more effective regulation on a national, international, or branch level. For example, some destructive business strategies, including corruption, exploitation of employees or destruction of the natural environment, might thereby