Surface Anatomy Organ Location

Surface Anatomy Assignment 8th November 2012 Lungs The lungs extend from the diaphragm to just slightly superior to the clavicles and lie against the ribs anteriorly and posteriorly. The base of the lung is concave and fits over the convex area of the diaphragm. The narrow superior portion of the lung is called the apex. The apices of the lungs extend about three centimetres above the medial third of the clavicles. The medial surface of the lung is called the hilum. The hilus of the lungs is through which the bronchi, pulmonary blood vessels and nerves enter and exit.Anteriorly, they lie at the level of the costal cartilages 3-4, which is at the level of T5-7. The inferior margins of the lungs are: T-6 mid-clavicular line, T-8 at the mid-axilla, and T-10 posteriorly. Each lung is contained and protected within a double-layered membrane called the pleural membrane. The superficial layer, known as the parietal pleura affects the anterior margins of the lungs on either side. On the righ t, it is deep to the right side of the sternum between the second and fourth costal cartilages inferiolaterally to the level of the deep surface of the sixth right intercostal cartilage.On the left, deep to the sternum near the midline, inferiorly between the levels of costal cartilages 2 and 4, displaced laterally and more obliquely than left side to a point about 3 centimetres lateral to the left sternal edge at the upper margin of the sixth costal cartilage. The space created by the lateral deviation of pleura and lung on the left side is termed the cardiac notch. Heart The heart rests on the diaphragm, near the midline of the thoracic cavity in the mediastinum. An important and readily palpable landmark for the heart is the sternal angle.The sternal angle is the junction between the manubrium and the body of the sternum, and corresponds to the second costal cartilage. The apex of the heart, which is formed by the tip of the left ventricle, rests on the diaphragm at the 5th inter costal space in the midclavicular line, or 8-9 centimetres from the midsternal line. It is important to note that the apex is not the most superior part of of the heart. The lower right corner of the heart is to is found on the right 6th or 7th sternocostal junction.The base of the heart is the most superior portion of the heart and is predominantly retrosternal, located between the 2nd and 3rd costal spaces. Other margins of the heart include the anterior surface, which is deep to the sternum and the ribs, and the interior surface between the apex and and the right border which rests on the diaphragm. Liver The liver is almost completely covered by visceral peritoneum. The greater part of the liver lies under cover of the lower ribs and their cartilages, but in the epigastric fossa it comes in contact with the abdominal wall.The liver resides in the upper right quadrant of the abdominal cavity. The exact position of the liver varies according to the posture of the body. In the erec t posture of the adult male, the edge of the liver projects about 1 centimetre below the lower margin of the right costal cartilages, and its inferior margin can often be felt in this situation if the abdominal wall is thin. In the supine position the liver recedes above the margin of the ribs and cannot then be detected by the finger; in the prone position it falls forward and is then generally palpable in a patient with loose and lax abdominal walls.Its position varies with the respiratory movements; during a deep inspiration it descends below the ribs; in expiration it is raised. Pressure from without, as in tight lacing, by compressing the lower part of the chest, displaces the liver considerably, its anterior edge frequently extending as low as the crest of the ilium. Again its position varies greatly with the state of the stomach and intestines; when these are empty the liver descends, when they are distended it is pushed upward. Stomach The stomach is found in the left upper part of the abdominal cavity.The shape of the stomach is constantly undergoing alteration; it is affected by the particular phase of the process of gastric digestion, by the state of the surrounding viscera, and by the amount and character of its contents. Its position also varies with that of the body so that it is difficult to indicate it on the surface with any degree of accuracy. The anterior surface of stomach is related to the left lobe of the liver, the anterior abdominal wall, and the distal transverse colon. The posterior surface of the stomach is related to the left side of the diaphragm, the spleen, the left kidney, and the pancreas.The greater curvature of the stomach starts at the left of the heart and runs from the opening along the left border of the body and the inferior border of the pylorus. The lesser curvature starts at the right of the heart and runs a short distance along the right border of the body and the superior border of the pylorus. (Note: Pylorus is the sphincter through which the stomach communicates with the duodenum. ) Spleen The spleen is located in the left hypochondrium and lies between the 9th and 11th ribs.The superior surface of the spleen is smooth and convex. It conforms to the concave surface of the diaphragm. Small and Large Intestines The coils of the small intestine lie mainly in the umbilical and hypogastric regions. The ascending colon passes upward through the right lumbar region, lateral to the right lateral line. The transverse colon crosses the abdomen on the confines of the umbilical and epigastric regions, its lower border being on a level slightly above the umbilicus, its upper border just below the greater curvature of the stomach.The descending colon courses down through the left lumbar region, lateral to the left lateral line, as far as the iliac crest. Kidneys The paired kidneys are located just above the waist between the peritoneum and the posterior wall of the abdomen. The kidneys sit between the low er levels of the thoracic spine and the upper regions of the lumbar spine. Specifically, the right kidney has its upper edge opposite the 11th thoracic spine and the lower edge of the 11th rib.Its lower edge is opposite the upper edges of L-3 spine and vertebral body and about 4 centimetres above the highest point of the crest of the ileum. The left kidney is usually 1. 25 centimetres higher, but being a little longer than the right, its lower limit may not be quite that much higher. The kidney is slightly lower in women and children than in men. Generally speaking, the left kidney is higher (highest border T-11 lowest border L-2) whereas the right kidney is lower (highest border T-12 lowest border L-3).The right kidney is also less enclosed by the rib cage, because of the presence of right lobe of liver above it, therefore pushing it down. Urinary Bladder The urinary bladder is a hollow organ that is situated in the pelvic cavity posterior to the pubis. It sits in the musculature o f the pelvic floor when empty. When full, or distended, it rises toward the umbilicus, carrying the peritoneal fold with it so as to leave a space of 2. 5 to 5 centimetres between it and the top of the pubis. In males it is directly anterior to the rectum; in females it is anterior to the vagina and inferior to the uterus.

Zappos Swot

Re:SWOT Analysis of the Culture of Zappos. com Zappos. com is an online shoe store that was created in 1999 by a man named, Nick Swinmurn. Today it is a multi-billion dollar company thanks to its current CEO, Tony Hseih. One of the reasons Zappos. com has become such successful empire is because it got the economics and operations right. The management of Zappos. com is in my personal opinion, a necessity to a happy and thriving company. Their strategy is to find employees that are going to dedicate themselves to the environment and purpose of Zappos. com.They rely on passion, purpose, happiness, and emotional connection. If you don’t fit right into this, they even offer a $1,000 quit-that-day bonus. They strive on â€Å"weeding out† the employees that don’t extend their positive energy to the company. Zappos. com has a lot of different strengths, all of which play a part in their major success. They are a company that focuses on company culture and hiring passio nate employees. Which allows the company to run as Hseih designed it out to. Another strength that aids Zappos. com in success is their demand for effective communication.They also believe the importance and impact of feeling good, for both the employee and customer, is key. Tony Hsieh quickly discovered that becoming successful did not begin with the intention to make as much money as possible. He realized then that he should work towards making it a passion instead of an income. â€Å"Passion and determination are contagious,† he says. â€Å"We believe in having a positive and optimistic (but realistic) attitude about everything we do, because we realize that this inspires others to have the same attitude. † Which I believe is their biggest strength and most powerful.The weaknesses that affect Zappos. com are how the way their management affects their outside controls. Amazon just recently purchased Zappos. com for about $1 billion. One weakness they could experience is how Zappos. com’s fun and relaxed work ethic and environment collides with the way Amazon. com runs. Another weakness Zappos. com faces is the average salary a sales representative makes. Zappos. com main goal, and what most of its reputation is built upon, is customer service. To keep up with the high demand of customers seeking help and asking questions, Zappos has a large number of ustomer service representatives. Where this becomes a weakness is, Zappos. com pays their representative’s and average of $23,000 a year, three percent below the national average. This makes them vulnerable to other competitors. Zappos. com strategy is very unique in the fact that they focus on happiness. They want to make sure that not only the customers are satisfied, but their employees as well. They look for dedicated and passionate people to work hard and play hard. They a set of ten core values that the company lives by.They are deliver wow through service, embrace and drive cha nge, create fun and a little weirdness, be adventurous, creative, and open-minded, pursue growth and learning, build open and honest relationships with communication, build a positive team and family spirit, do more with less, be passionate and determined, be humble. They use a strategy of making sure the employees are in good spirits and enjoy their work place. It reminds me of the saying, â€Å"happy wife, happy life. † If their workers are happy in their job then they will work harder for the company.This strategy puts Zappos. com at a definite advantage over other companies that, say, pay a higher salary. I know that I would rather work in a laid-back, fun and enjoyable environment over a bigger paycheck. If you’re miserable in your job it will leak into other parts of your life. The first recommendation I would provide Zappos. com is to cover more area. Instead of their main focus to online retail, they could open up Zappo storefronts to up their sales. Continuing their up-keep with social media is also a high recommendation for Zappos. com.They are a huge hit on Twitter, which allows their customers to see their every move and what exactly is going on with promotions and deals. They need to focus on their core values, especially the last of the ten, be humble. Earlier when there was a security breech in company, there were a lot of upset, confused, and concern customers. It takes a lot of patience to deal with that high volume of calls but if zappos. com sticks to the words they say they live by, they are going to continue to receive loyal customers who spread the word and their business.Works Cited Bailey, Jean. â€Å"Happiness as a business strategy. † Massage Therapy Journal Winter 2012: 25+. Academic OneFile. Web. 22 Feb. 2013. Chafkin, M. (2009, May 1). The Zappos Way of Managing. Retrieved from ? http://www. inc. com/magazine/20090501/the-zappos-way-of-managing. html McDonald, Shelley. â€Å"Delivering Happiness: A Path to Pro fits, Passion and Purpose. † American Economist 56. 1 (2011): 127+. Academic OneFile. Web. 22 Feb. 2013. Reid, K, Carolina.. â€Å"SHOULD BUSINESS EMBRACE SOCIAL NETWORKING?. † EContent. 01 Jun. 2009: 34. eLibrary. Web. 22 Feb. 2013.

Tibbat Bangladesh

Introduction The art of advertising is a tough job. It is not very easy to impress the mind of the target audience and create a good perception of your product. Creating a good perception takes the job to whole new level where advertisers must make the audience learn about the product. This instigates an even harder job, to pursue the audience to make the decision in your favor. The job is even harder when you have to pursue the audience about a product which has failed once in the past. Such is our mission in reestablishing one of our favorite food brands on the past, ‘Nocilla’. Grupo Nutrexpa’ is the mother company of ‘Nocilla’. The company is headquartered in Barcelona, and it was set up in the 1940s with a view to produce food which was â€Å"tasty and highly nutritious†. Nutrexpa offers five kinds of ‘Nocilla’ with different colors and taste which are ‘Nocilla Bokawa(cake)’; ‘Nocilla Postres (a liquid chocol ate which is used on ice-cream,burgers etc)’; ‘Nocilla sticks (flour sticks& chocolate)’; ‘Nocilla Vasos (red, green, light blue, glass jars)’; ‘Nocilla Tarrinas (two chocolate flavor)’. Basically ‘Nocilla Original’ was marketed in Bangladesh.At the beginning of the 1990’s it was available in our local market though a food importing company of Bangladesh called ‘Sajeeb Corporation’. For the sake of our project we are assuming that Nocilla is being re launched in Bangladesh and the hard task of advertising about this forgotten product has been handed to an advertising company managed by us. Advertising Objectives Sales Objective: It is obvious that Nocilla’s sales in Bangladesh have declined drastically over the last few years. So our main and prime objective as the advertising agency is to boost the sales of Nocilla.Since there are very little mearns of communicating Nocilla to the consumers, we ca n use advertising which is a dominant force in the marketing mix for Nocilla. Communication Objective: As we are repositioning Nocilla with the concept of both Taste and Nutrition, we need to communicate this information to the appropriate target consumers. Through our advertising, we have to make sure the kids get the sense of taste and the parent's get the essence of Nutrition. Audience Analysis As per our analysis, our audiences are our target consumers for whom Nocilla would be reestablished.Kids are very fond of chocolate and would very cheerfully grab the oopportunity to change their traditional breakfast with something more chocolaty and tasty. Teenagers always look for different types of taste in their breakfast. They prefer a fast and easily makeable breakfast that would quickly set them free to get busy with their activities. Also they may prefer the taste whenever they would like to have quick snacks. Paren'ts always look to provide the necessary nutrition to their childr en. Nocilla provides hassle free and quick nutritious breakfast for them.This behavior is also applicable for people with a busy life style and always on the go. Segmentation To better attract our target audience our advertising agency has decided to break down our consumers into sub group of consumers that have ssimilar needs, desired product benefits and purchase behavior. We have decided to segment our consumers by dividing them into Demographic, Geographic and Psychographic segments. Demographic Segmentation: Our target consumers would be of the age between 6 to 25 years. They are mainly kids, teenagers and grownups of that specific age category who share a love for a chocolaty breakfast.We can also include the household of parent's who likes a nutritious breakfast for their kids. Geographic Segmentation: As for the quality Nocilla is a premium product with a premium price. So our main target location will be the city areas like Dhaka, Chittagong, Sylhet and other major city cen tered regions. Psychographic Segmentation: Our segmentation also depends on the life style of the consumers who would like a ready and fast breakfast as they lead a very busy life. Nocilla only requires a little amount of time to be spread on bread and to prepare. TargetingWe are targeting our consumers based on differentiated marketing. We are targeting kids, teenagers, and grownups. Again, our target segments include parent's and other persons with busy life styles. Positioning We will position Nocilla as ‘A tasty and nutritious breakfast’. One of the prime causes for the fall of the Nocilla brand was its excessive focus on the taste of the product. As consumers became more concerned over nutrition Nocilla began to lose consumers and thus Nocilla began to lose its brand image in Bangladesh. That’s why we are also focusing on the Nutrition factor as equally as taste.Creative Strategy Art Direction: The artistic attributes of the ad-campaign will mainly focus on the positioning concept- ‘A tasty and nutritious breakfast’. In our campaign, all the advertisements will be directed in such a way so that they represent a creative mixture of both factors- Tasty & Nutritious. Also all the ads will indirectly communicate the quick preparation factor. Production Values: For our advertisement campaign, production values plays a very important role in order to convince completely different type segments.Firstly, to attract the kids we have to use our audio and video options in such a way so that our advertisements provide a childish representation. Again to attract the parent's and grown-ups, our visual representation should be in communicative style. Now, to maintain these objectives, we have developed our advertisements accompanied with a proper mixture of communicative style and childish appearance. To create an appropriate ad-campaign for the re establishment of the brand Nocilla we will need the following components of the copy platf orm: ) The sales of Nocilla have drastically declined due to the excessive attention drawn towards the taste criteria, instead of illustrating it as an ideal breakfast spread. b) Our primary objective would be to include the nutrition and quick prepare ability of a Nocilla breakfast along with the taste criteria. c) Unlike before Nocilla would be packaged in different sizes of glass jars and its coloring will differ with the contents of jar. There will be 4 varieties of Nocilla to be marketed in Bangladesh. Its packaging will also contain the nutrition chart which will be easily readable by the consumers. ) The profile of the target audience will be verified from our studies of the audience analysis and their behaviors. e) After a careful study of the Bangladesh Market we have come to see that there is quite a few numbers of competitors of Nocilla in the market. One of the prime competitors of Nocilla was found to be ‘Nutkao’. Originated from Italy, this product has off ered to competitors’ different shapes and sizes of the product according to the family needs. The vvariety of the jars and the illustrations visualized emphasizes on it being a family food to be eaten during any time of the day.Another competitor ‘Cokokrem’ comes from Turkey. This product doesn’t have any vvariety in the market but did illustrate a great taste appeal of cocoa which is rare compared to the others. ‘Alpella Krem’,’Nutella’ ; ‘New Cream’ are also some of the competitors. The mother companies of these products are yet to be recognized. But the nutrition factors of these products do pose a threat to Nocilla. While we have seen Nocilla being priced at only Tk 120/70 based on available sizes, all the other competitors are priced above Tk 200.This suggests that Nocilla have done a good job in keeping the price at a check compared to its competitors. f) The key consumer benefits of Nocilla are- Its tasty, ità ¢â‚¬â„¢s nutritious, and it’s quick to prepare. g) Support for the consumer benefits: The organization is providing us 4 varieties of the Nocilla products which support our notion of it being tasty. Again we are providing a nutrition chart to support claim of Nocilla being nutritious. The traditional packaging of Nocilla with a plastic cap makes it very easy to use thus further supporting our claim. ) Our recommendation for the organization for the selling strategy will be to use a combination of pull and push strategies. They can provide the retailers with trade promotions to push demand of the product while our advertisement will hopefully create a demand among the retailer to store Nocilla on their shelves. i) As for selling style we will go for the soft selling style that mearns we will create an impression in consumer’s mind which will lead them in taking the decision of purchasing Nocilla.Through our ad campaign we will include various kinds of appeals which are- quality appeal, star appeal and definitely sensory appeal. Media Strategy Determining Geographic Scope: As we are reestablishing Nocilla and don’t want to waste our advertisers resources by transmitting our advertisements in areas where the products had limited or no demand. So we are concentrating our advertising efforts in cities like: Dhaka, Chittagong, and Sylhet. After a few months of operations, we will use BDI and CDI to evaluate our performance.Scheduling the message: As an advertising agency, we plan to determine the timing of our message when the people in the target audience are very much receptive to the medium we are intending to use. We have decided on the continuity of our message by adopting â€Å"pulsing†. As our target audience are more receptive towards our ads during the â€Å"early fringe† i. e. ; 4-7 p. m. and during â€Å"prime time† i. e. ; 8-11 p. m. The size, length and position of our ads will be determined as per the advertisi ng objectives: creative strategy, budget, and reach ; frequency requirement.In case of TV, we picked Channel i and NTV for running our TV commercials. For NTV, we have selected a total of 22 spots for running our ads with duration of 30 seconds. In Channel i, 6 spots have been selected for running the same 30 seconds advertisement. For print media, we have decided to put on a total of 75 insertions, with a combination of full size, 40col-inch, 24col-inch ; 18col-inch ads. Selecting the media: After analyzing the media audiences, media environments and the competitor’s media usages, we have decided that our â€Å"Media Mix† will consist of print media ; electronic media (television).We will also be doing other out-of-home advertisements. Calculating the cost efficiency: The ‘media mix’ will be selected by calculating the Cost per Thousand (CPM) of that particular media according to the data available from the company. Print Strategy We plan to utilize the p rint media by advertising our product in the newspapers only. Magazines are not appropriate according to us for our food product. Thus by advertising in the daily newspapers in our limited budget would be the most cost effective strategy to reestablish Nocilla.We are basically advertising in ‘The Daily Star’ and ‘The Daily Prothom-Alo’. After initial advertisements in these two popular print media we will move on to other newspapers after analyzing the effectiveness of the advertisements. The detailed planned budgeting strategy for utilization is provided in the Appendix section. Headlines, Body copy and Slogan Headlines: We will introduce various types of Headlines to attract our consumers at separate time periods. First, we will use ‘news headlines’ which will describe the new arrival of Nocilla.Again to represent the product quality we will use ‘benefit headlines’. These headlines will be presented to our audience time to time. One example of our headlines is- â€Å"The new taste of breakfast†. Body Copy: A very important characteristic of the advertisements is they all will consist ‘picture and caption copy’. The main purpose of doing this is to visually attract our target segments. Sometimes there will be pictures of Nocilla jars providing product information. And some other times images of kids will be introduced accompanied with concrete messages.Slogan: As we are reestablishing Nocilla, we will introduce a new slogan- â€Å"Wake Up, Boost Up and Break Out†. This new slogan is necessary to create a new brand image. This slogan has been developed in such a way so that it is stylish enough to attract kids and teenagers; and it is encouraging enough for the parent's and grown-ups. Television Advertising As for television advertising we will go only for cable channels- Channel I, NTV. This is mainly because our target market is not the mass market. Infact, we are targeting only t he city centered consumers.So, they can be easily reached using the cable channels. Our advertising type will be both participation and spot announcement. This campaign will involve buying ad spots for some particular programs and also purchasing segments of commercial times from the TV. Our planning for Television advertising will include measuring the TV audience using ‘program rating’; selecting time periods that is early fringe and prime time; understanding TV ad rates using the formula of CPP; placing TV ads based on availability and using special TV services that is provided time to time by the TV channels.

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TORT - Term Paper Example The Page case established foreseeability of personal injury, whether physical or injury, as a pivotal element in tort claims. It is a legal dictum applicable only to primary or direct victims. The Alcock case, on the other hand, dealt with secondary victims or claimants suffering from psychiatric injury by reason of their exposure to the injury or death of a loved one. It established three control mechanisms: establishment of close ties of love and affection between claimant and victim, albeit this is presumed in certain cases; establishment of presence at the accident site or immediately after, and; establishment of psychiatric injury as a result of directly witnessing the accident or its immediate aftermath. In the present case, however, the police officers/rescuers were not claiming as secondary victims, accidentally witnessing their loved ones dying or being injured, but as primary victims suffering psychiatric injuries as a result of being in the rescue operation. ... The House of Lords was faced with the dilemma of granting claims to policemen/rescuers for psychiatric illness when it had earlier, in Alcock, refused similar claims by close relatives of the victims. Moreover, the prospect of expanding claims on the ground of psychiatric illness posed four issues: the complication of drawing the line between serious grief and psychiatric illness; the effect on claimants suffering from psychiatric illnesses in the event of an expansion; the floodgate doctrine – where more classes of persons will be suing on the ground of psychiatric illness, and; a lopsided liability burden on defendants vis-a-vis tortious conduct. 4 On the basis of the above, the HL was persuaded to dismiss the claims of the police officers/rescuers, observing that where the law on psychiatric injury is concerned, the Court should stop provisionally at the boundaries established by the cases of Alcock and Page until and unless Parliament itself conducts a revamp by enacting l aws that would finally settle all pertinent issues. This, the Court observed, was the prudent thing to do. Q2 Victor should institute an action for tort against William, for his broken legs and ribs, and against the hospital for mistakenly amputating his arm. William is liable for the broken legs and ribs of poor Victor notwithstanding that the slow-speed collision was supposed to have only caused bruising. Under the eggshell skull rule, a â€Å"defendant is liable in tort for the aggravation of a plaintiff’s existing injury or condition, regardless of whether the magnitude of the injury was foreseeable.† 5 Thus, in Smith v Leech Brain & Co,6 the Court granted the claim of the widow of a worker who died of cancer three years after a molten metal accidentally

Greek Philosophical Thought Research Paper Example | Topics and Well Written Essays - 7500 words

Greek Philosophical Thought - Research Paper Example During the time of the Babylonian exile, when they defeated the Jews in Jerusalem in 587 B.C., the Jews did not lose faith in their God and strongly believed they would be delivered by God’s emissary on earth, an Anointed Messiah who would restore the Jews to their rightful home in Israel. Not all Jews chose to return to Israel after the Babylonians were conquered by Cyrus the Persian and Babylonia continued to have a vibrant Jewish culture for several centuries. The Persian Empire was overthrown by Alexander the Great in 332 B.C. and gave the Jews greater freedom of movement and they settled in Palestine, Syria, Egypt and Asia Minor. This gave rise to a diluted form of Judaism, especially among the Maccabees in Greek society. However, even the Hellenized Maccabees had their limits on departure from God’s Law and they revolted against the Syrian rulers in 166 B.C.. For the Jews, the ruler Antiochus pushed too hard to change Jewish culture. The revolt continued until 142 B.C. with the Jews ultimately prevailing. The revolt was a ferocious display of Jewish commitment to worship according to their laws and forever colored affairs between Jews and Greeks. During the last century B.C. the Maccabees amassed a far-reaching kingdom of oppressed Gentiles. (Frend 18, 19). The Gentiles were as uncomfortable with Jewish rule as the Jews had been under Antiochus and were easily befriended by the Romans during their expansion into Galilee (Frend 19). During the Maccabean Wars, Rome and Jews had a combined enemy in the Selucides and even treated with the Romans in 161 B.C., thus were early allies (Frend 19, 20). Though t he Jewish state continued to exist after the Roman general Pompey progressed against Jerusalem, their territory was much reduced. With the coming of the Romans, actual authority over the Jewish state was in fact Roman and a collateral of politics in the East (Frend 20). Herod, not much loved by the Jews, was appointed by the Roman Senate to be governor of Galilee and faced fierce opposition by the Jews. He was eventually appointed king of Jewish Judea and Samaria and operated as a client ruler under Roman authority (Frend 21). 3. The Herodian Jews were largely present in Jerusalem and other major centers. They tended to be wealthier and more Hellenized than their neighbors and had been described as â€Å"godless jews† in earlier times (Frend 22). Though they had only vague influence on Christian development, the Greek element was quite pronounced during Jesus’ time. The Sadducees were also wealthier Jews but embodied a strong patriotism of the Jewish state. The priestl y class was drawn from the Sadducees and they were strict observers of the Law of the Torah (Frend 23). So strict was their belief that they resented Herod’s rule and believed themselves to be accountable for maintaining Jewish law, even at the expense of other Jews. According to Frend at 23, â€Å"Rebellion could not be tolerated and messianic enthusiasm was dangerous aberration.† The scribes and Pharisees were viewed as the keepers and interpreters of Jewish Law, embodied in the Torah (Frend 13). They represented the populous in leadership of the Palestinian Jews. It

Rfid in the Medical Field Essay Example for Free

Rfid in the Medical Field Essay RFID is now being used in the medical field to track and monitor the use of medical devices and also to locate medical personnel and patients. A company such as AwarePoint uses RTLS or real time locating systems to help their clients run their businesses efficiently and effectively. This company relies on RFID to provide its service to its clients. Awarepoint provides workflow automation and tracking solutions for acute care hospitals. Awarepoint automatically manages patient flow in clinical units, it locates and routes movable medical equipment to ensure proper cleaning, maintenance, distribution, and security. It also monitors and documents medical personnel compliance with hand hygiene requirements and other infection-containment protocols. It monitors areas that are supposed to be temperature controlled environments. It even logs out of range events and documents corrective actions. Awarepoint facilitates management of turnover of inpatient beds by monitoring occupancy, status, and availability. By using this service, it helps medical facilities to also run more cost effectively and efficiently. The process of purchasing and installing Awarepoint is quite simple. Once the medical practice develops a floor plan and its business needs are determined, AwarePoint installs sensors in throughout the medical facility which allows the facility to have access to Awarepoint’s mesh network. The next step is to attach RFID tags to the equipment and to have patient and medical personnel tags. Patient and medical personnel tags come in many forms; they can be attached to belt clips, lanyards, badges or an ID bracelet. After these two simple steps are completed, the medical facility is now able to track and locate the medical devices, staff or patients by using Awarepoint’s search engine. The search engine is simple to use and requires very little training. A medical facility which has installed Awarepoint is able to effectively track their medical equipment which helps to decrease cost to the facility by reducing the number of â€Å"unable to locate† assets. Being able to locate the assets the facility spends less money replacing equipment. It also helps the facility to keep track of its inventory and prevents excess orders of inventory. The service also offers a temperature tracking component; by tracking the temperature in specific locations, it could assist the medical facility in controlling the temperature in locations such as the pharmacy,  lab or dietary refrigerators. Awarepoint facilitates all levels of medical personnel, from the administration to the infection and safety department. It helps administrators by increasing capacity and decreasing reimbursement. By providing real time location of equipment, patients and medical personnel, Awarepoint decreases room for delays; it facilitates the management of equipment budgets, increases staff efficiency and improves safety and compliance. As far as medical staff, Awarepoint makes sure the appropriate equipment is being used on the right patient and the right medical personnel are attending to the patient. Therefore, making it easier for the doctors and nurses to focus on patient care. Awarepoint also facilitates the IT department. It removes the threat of data loss and eliminates any other health IT complications to the Wi-Fi network. Awarepoint also offers many different types of applications so medical facilities can choose one that is best suited to the facility. It offers an application that will manage the operating room schedule from personnel to equipment. This application streamlines the process of OR scheduling so the hospital can optimize its OR utilization. Awarepoint also provides an application geared to the emergency department. This application helps the emergency room to control their workflow therefore ensuring the patient receives the best care. It contains modules for EMS calls to admissions on the floor and even provides a module for documentation. Given all the information, it is clear by using a company such as Awarepoint, a hospital would run most efficiently and most cost effectively to the facility. This company addresses the facility as an individual and assesses the company’s individual needs and concerns. It makes sure the medical practice receives the most bang for its buck. It ensures a rapid, clean and minimally invasive installation of its product. It also guarantees reliability and accuracy of its services. Best of all, the software is simple to use and requires minimal training. Awarepoint prides itself on its return on investment for companies that use their product. It is proven that Awarepoint has enabled a facility to save  $2 million just by â€Å"right-sizing† their mobile medical equipment capital expenditures. By using Awarepoint, the hospital was able to eliminate its need for rentals, saving the company $147, 776. Lost or stolen equipment rates dropped from 13.8% to an astounding 0%. The company projected savings of $1 million from improved management and utilization of assets. For the emergency room, Awarepoint has increased revenue by $14.8 million annually because it was able to decrease the number of patients who left without treatment. In the operating room, Awarepoint added an average of 49 new cases per month, increasing revenue by $24 million annually. As you can see this product streamlines processes so well that it guarantees a return on investment. It is practical and sensible to have software like Awarepoint to facilitate hospitals. It increases efficiency, decreases cost and provides increase revenue.

The Street And Being One Of The Essay Example for Free

The Street And Being One Of The Essay Robert Swindells shows us that the life of being a dosser and being one of the invisible people is a grim one. Throughout the book he reminds us that living on the street is dangerous, tiring and uncomfortable. This is illustrated by the main character, Link, being homeless and having to doss in doorways. Link is the main character of the novel, Stone Cold. He is sick of his Mothers new boyfriend, Vince, Hes changed her. Thats one of the things I hate him for. He is then pushed over the edge and decides to become homeless. At first Link decides to remain in his home town of Bradford, in Yorkshire. For a while life is not too bad. He went to his sisters house, Carole, to get a weekly bath and cut his hair. After a while Caroles boyfriend Chris no longer wanted him around. He got resentful of my visits. He didnt actually say anything to me, but I could see it in his eyes and hear it in his tone of voice. It was because of this that Link decided to leave for London. During Christmas Link is invited back to stay with Carole and Chris. This may seem kind but as Link says it It was the worst Christmas Id ever had. This was because of his Christmas present. It was a sleeping bag. This told him that Carole and his mum thought of him as a dosser and a person that will always be a dosser, even if they were just trying to make his life on the streets as comfortable as possible. Later, when Link goes back to London he rents a room from Rat face, a unpleasant character who takes from Link of what little money he has. Fridays rent day, sunshine. But I moved in on a Monday I protested. And paid two weeks. That makes the room mine till Sunday night. Rat Face kicks him out. This is Links biggest mistake, spending money on a room instead of on food and also arguing with someone who is bigger than him.

Analysis Of Three Poems English Literature Essay

Analysis Of Three Poems English Literature Essay The history of English poetry stretches from the middle of the 7th century to the present day. Poets from different countries created numerous outstanding works. Here are three poems Ive read which are of great reputation. They are My Mistress Eyes Are Nothing Like the Sun, The Red Wheelbarrow and How Do I Love Thee. The first poem was written by William Shakespeare who is a world famous writer. He is well-known not only for his plays especially tragedies, but also for his 154 sonnets. Not like most sonnet, just as you can find in the title, it depicted a different lady who is not so beautiful. This poem is number 130 out of the 154 sonnets, so we can call it Sonnet 130. It is William Carlos Williams who wrote the second poem. What interesting is his primary occupation was as a family doctor and writing poems was his off-hour hobby, but I believe he is much more succeeded in poetry than as a doctor. The Red Wheelbarrow is a traditional American poetry which is so much different from a sonnet. It is often considered as the masterwork of American 20th-century, although it is the shortest poem I have ever known. The third poet is Elizabeth Barrett Browning, who was one of the most prominent poets of the Victorian era. This is Sonnet XLIII in Sonnets from the Portuguese. Its also a sonnet, but it is in the model of Italy which is popularized by Petrarch. This means the third poem and the first one have great differences. Because of these widely different poems, the world of poetry can be so splendid and vibrant. And I am now going to analyze these three different poems in the aspects of satire, image and theme. When reference satire, we cannot ignore the Shakespeares sonnet number 130, which is a successful poem that effectively use satire to convey a sincere theme while maintaining sonnet structure, and using literary devices as a source of irony. Let me expound it from the beginning. The first quatrain illustrates the appearance of his lover. Her eyes are not beautiful, her lips are not so red, her breast are dun and her hair is bad. No one will think her beautiful, so do I. People who study sonnets are used to praises of beauty and extraordinary spirit yet, instead of introducing a surreal love interest Shakespeare begins his sonnet in such an unconventional method of satire. This ironic method completely overturns the traditional idea of sonnet and successfully hooks the reader. The next two quatrains continue describe how his lover is just a common woman. There is no flushed cheeks and no fragrance breath. Her voice is not like music and when she walks, treads on the ground. We all kno w the fact that conventionally metaphors and similes are used in love poems as a tool to express praise. But in this case, the speaker in sonnet 130 proves his love by depicting his lover that none of these metaphors or similes apply to her since they are exaggerations. In this way, the sonnet 130 enhances its theme by satire. Things change in last two sentences: And yet, by heaven, I think my love as rare; As any she belied with false compare. By abandoning literary devices for sincerity, Shakespeare concluded his poem. It makes me believe that sincerity and realism is worth more than false comparisons. And when the theme of the sonnet is concluded with sincere language like this, the readers, including me, then understands Shakespeares use of satire. To conclude, this poem satirizes the over-the-top descriptions that poets had traditionally used to praise womens beauty. Regarding to images in poem, no one can deny the fact The Red Wheelbarrow is one good example. In this poem, three images form a beautiful picture which is unforgettable and meaningful. The poem is so begins: So much depends/ upon/ a red wheel/ barrow. The first two lines look like a child discovered a miracle, and what followed on is the wheelbarrow, the first image. But the picture is so vague now. Then, it goes glazed  with  rain/ water. The second image here is water or rain and it shows that this scene is just after a rain. The last sentence beside  the  white/ chickens reveal the last image, the chickens. Just from the images, we found the poem begins from the abstract things (so much) to stationary object (wheelbarrow), then goes to moving object (rain), and ends with living animals (chickens). These images can simply sum up into from silence to vitality, which is a healthy and progressive development. Furthermore, we can draw a more specific picture if we notice the a djectives. The wheelbarrow is vividly because there is a word red to modify it. We can find the atmosphere so relaxed because the wheelbarrow is glazed with rain other than became dirty. It is said the chicken is white, which is opposite to the wheelbarrows red. In a sense, the imagery in the Williams poetry just like a colorful painting shows the picture of our daily life: an agrarian scene, most likely the yard of a farmhouse, where a wet red wheelbarrow stands among some white chickens. With a strong visual stimulation and the contrast of dynamic and static, this is no longer a simple poem that has only 4 clauses but an ingenious work which has brilliant images.

Graphic Design Essay -- Technology Communication Business Essays

Graphic Design Any paper you pick up was put together using graphic design. It is a very widely used art form incorporated into many different projects. The ultimate purpose is to communicate. The field takes a lot of knowledge to be able to produce a finished and printed product (Rogers, interview). Graphic design is an art that uses skill, information, and technology to communicate to the world. Graphic design, even though it may not have been called that, has evolved with technology. It always has been here to get our thoughts across, but they didn’t always use pictures and color. Graphic design started out as typography, letter writing, which quickly gained popularity. Carvings in wood blocks were used as stamps before Johan Guttenberg invented metal casting in AD 1450 (Kagy 27). The first poster made in 1472 used text to advertise a sale on a book in England. Letterpresses were then made. Even though presses were available, most communication was still verbal. The old technology using p rint presses didn’t start dominating the new art of advertising until the 1940s (Hurlburt 40). Designers then started to influence advertising. The balance began to shift from purely verbal concepts to image presentation. Then the letter types, typewriters, were made. Next came the photocopiers. Finally today we use computer publishing. Even though designers now use computers, they still need pen and markers to create some images. Felt-tip pens and colored markers replaced pencils and paints as a sketching medium. Technical pens have replaced ruling pens in finished artwork. The marker has not changed the idea of the line, but just made it more dominant. It gives the art a different tone in communicating. Throughout the change of technology, communication has also changed from Old English to our present grammar and slang. Though the language has changed, it is still an important transmission of ideas and information. Graphic design changed just as drastically as our language. It allows easier communication to be achieved between two parties. Individuals with dissimilar backgrounds still share communication with common experiences. Visual design permits individuals with different heritages to exchange ideas, information, and feelings (Knobler 30). From the first sign of communication, cave men, to commercials on television, visual images have communicated our ideas... ...the screen blocked with a stencil. When ink is put on the screen it is squeegeed through the screen into the open areas. Digital colors printing- the newest technology using a combination of lasers that make plates and offset printing. It is a shortly run, full color job that would be needed quickly. There are many more types of printing, but these should give a good idea of how much information is needed. This is only one aspect of the graphic design process, so there is more to learn in the field and more skill to pick up. Skill, technology, and an immense amount of information gives the designer their ability to communicate. Person to person was too slow for the world communication, so designers started using technology to get messages across oceans. It also got messages across the consumer’s brain. The skills of a graphic designer persuades the readers to purchase a product, go some place to try a product, use a service, vote for a politician, make a contribution, or e ven join the army. Graphic designers have to professionally display a campaign of persuasion, identity, and information to benefit both the company and consumer. Face it! We live in a communication-based world.

The Brandenburg Gate Essay -- History Construction Architecture Essays

The Brandenburg Gate The Brandenburg Gate is the trademark of Berlin and over the coarse of its life has been the symbol of peace, victory, power, division, hope, and a united Germany. The gate is a symbol for Germany much like the Eiffel tower is a symbol for France. The gate is located on the Pariser Platz. It is the only gate of a series of gates that once stood in Berlin. The gate is located on Berlin’s most famous street the "Unter den Linden," or "Under the Lime Trees." This street is straight as an arrow, a mile in length and leads directly to the royal residence. Due to these conditions the gate is visible from a great distance. Karl Gotthard Langhans was the designer of The original Brandenburg Gate which was commissioned by Friedrich Wilhelm II to represent peace. It was designed after the Propylea, which is the gateway to the Acropolis in Athens, Greece. The Gate was built out of sandstone and construction lasted from1788 to 1791. The Brandenburg gate is about 70 feet in height and 200 feet in breadth, consisting of twelve Greek Doric columns, six on each side. There are five roadways through the gate, although originally ordinary citizens were only allowed to use the outer two and the central one was reserved for carriages of royalty only. Above the gate is the Quadriga, consisting of the goddess of peace, Eirene, a winged woman driving a four horse chariot in triumph. This Quadriga is a casting made of bronze. The most important sculptor in Berlin during this period was chosen to carry out the necessary sculpting work. His work Personifies virtues like friendship and statesmanship, along with symbols o f arts and sciences, because these are things that make a city bloom in times of peace (source 2). The desi... ...ate is probably the most well-known landmark in Berlin; it now stands as a symbol of the reunification of the two sides of this great city. An interesting structural note about the Brandenburg Gate is that it sways about one centimeter because of the passing of trucks, subway trains, and cars blaring loud music. Today's international visitors to Pariser Platz come to re-experience this first gateway to the city, and to enjoy the long-denied freedom to walk through this magnificent work of art. Work Cited 1.) http://www.berlin-landmarks.com/brandenburg_gate.html , October 19 2.) http://www.wordiq.com/definition/Brandenburg_Gate, October 19 3.) http://www.stadtentwicklung.berlin.de/denkmal/denkmale_in_berlin/en/unter_den_l inden/brandenburger_tor.shtml, October 19 4.) http://www.berlin-hotels.com/eng/guide/sights/brandenburggate.html, October 19

Essay on Earths Holocaust and The Birthmark -- Birthmark Essays

Essay on Earth's Holocaust and The Birthmark Hawthorne knew that all men are defective. Earth's Holocaust is his most striking statement of the theme, but every story and novel is based on that premise. Those who ignore human imperfection in their planning become, like Aylmer of The Birthmark, destroyers rather than creators. From his knowledge of universal depravity came and not as paradoxically as it may seem a humility and a sense of social solidarity too often lacking in our young critics of society. The society with which he was concerned was a wider society. As we have noted, his people are often ''saved'' through love for one other person. The heart is touched by love, bringing warmth, or ''reality." But the saved one does not then withdraw with his loved one in a society of the elect; he does not join a Brook Farm or a commune. He returns to the larger society, to what Lewis calls "the tribe." He is defective and incomplete-as it is defective and incomplete; he needs it as it needs him. Thus love unites Phoebe and Holgr ave, but also serves the larger social purpose of uniting two warring families, displacing hate by love and "cleansing'' a cursed house. Love for Clifford brings Hepzibah out of destructive pride and isolation into intercourse with the world. Hester is saved at the end not by the "consecration of its own" she once thought blessed her union with Dimmesdale, not by escape into ... ...ch somehow we all bear complicity, and with both joy and trouble intensifed by love, linking us to others who share in the human condition. With such distinctions, we can hardly call Hawthorne a true and complete hippie. Neither can we deny that he shared the hippies' aversions and the most essential of their desires. We can see him as relevant the word is useful if overworked even to the hippie generation. To do so we need those qualities in which he was strongest: humility to accept as equals and as like ourselves people of all classes, ages, and times, and historical imagination to see essential likeness of one time to another beneath their superficial differences. Essay on Earth's Holocaust and The Birthmark -- Birthmark Essays Essay on Earth's Holocaust and The Birthmark Hawthorne knew that all men are defective. Earth's Holocaust is his most striking statement of the theme, but every story and novel is based on that premise. Those who ignore human imperfection in their planning become, like Aylmer of The Birthmark, destroyers rather than creators. From his knowledge of universal depravity came and not as paradoxically as it may seem a humility and a sense of social solidarity too often lacking in our young critics of society. The society with which he was concerned was a wider society. As we have noted, his people are often ''saved'' through love for one other person. The heart is touched by love, bringing warmth, or ''reality." But the saved one does not then withdraw with his loved one in a society of the elect; he does not join a Brook Farm or a commune. He returns to the larger society, to what Lewis calls "the tribe." He is defective and incomplete-as it is defective and incomplete; he needs it as it needs him. Thus love unites Phoebe and Holgr ave, but also serves the larger social purpose of uniting two warring families, displacing hate by love and "cleansing'' a cursed house. Love for Clifford brings Hepzibah out of destructive pride and isolation into intercourse with the world. Hester is saved at the end not by the "consecration of its own" she once thought blessed her union with Dimmesdale, not by escape into ... ...ch somehow we all bear complicity, and with both joy and trouble intensifed by love, linking us to others who share in the human condition. With such distinctions, we can hardly call Hawthorne a true and complete hippie. Neither can we deny that he shared the hippies' aversions and the most essential of their desires. We can see him as relevant the word is useful if overworked even to the hippie generation. To do so we need those qualities in which he was strongest: humility to accept as equals and as like ourselves people of all classes, ages, and times, and historical imagination to see essential likeness of one time to another beneath their superficial differences.

McDonald’s Chain Essay

One of the largest fast-food chains in the world, McDonald’s, is an Olympic sponsor. This has caused much controversy in the UK, where health problems caused by obesity are on the increase. Discuss. Nowadays, with rapidly global economic development, a wealth of food corporations are expanding their businesses. An increasing number of fast-food chains have had a marked effect on the way we live. Fast-food is very popular in modern life, because it caters for our fast-paced lives. However, many studies claim that fast-food is associated with obesity (The Health of The Nation,1992,P21 ). This essay will analyse the advantages and disadvantages of fast-food and in the following essay I will discuss the relationship between obesity and fast-food. In the first place, we should define the term obesity. Obesity is described by the World Health Organization(WHO) as â€Å"a disease in which excess body fat has accumulated to such an extent that health may be adversely affected.† (Ewles.L,2005, P80) Throughout the world, obesity has been increasing at an unprecedented rate. This is true not only for industrialized societies, but also for developing countries. (Barnett.A.H and Kumar.S ,2008,P3) â€Å"In 1995, there were an estimated 200 million obese adults worldwide and another 18 million under-five children classified as overweight . As of 2000, the number of obese adults has sharply increased to over 300 million. In developing countries, it is estimated over 115 million people suffer from obesity-related problems.† Indeed, the rate of obesity has been exploded in last 20 years. (Ewles.L,2005, P80) Today, it is accepted that obesity is one of the biggest threats to public health. Fast food such as hamburgers and hot dogs are often high in sugar, salt, cholesterol and trans fats. The intake of these elements can lead to marked obesity. The support from the national study, compared to the days before fast food, energy consumption was over 187 kcal per meal when an adult consumption of fast food . (Larsson.B, 1981 ,P97).Based on national study, more and more people are realizing there is a connection between fast food and obesity. There are studies which confirm this idea. Obesity is a major contributor to the risk of heart disease and type 2 diabetes. In the Nurse’s Health Study, (Larsson.B,1981 P97-P116) the risk of developing diabetes increased five-fold in obese women with BMI 25kg/m2 compared with others women who have standard of body weight . In the same study, â€Å"the risk of developing CHD increased 3.3-fold with BMI>29kg /m and 1.8 fold between 25 and 29kg/m2 compared to those women with BMI>21kg/m2 .† The result shows that each kilogram of weight gained from 18 years old was associated with 3.1 times higher risk of heart disease risks. From those figures. It appears that obesity is one of the significant factors of heart disease and type 2 diabetes. There is also an important association between obesity and hypertension. In the Swedish Obesity Study, (Barnett.A.H and Kumar.S ,2008,P154) hypertension was present at base line in approximately one-half of subjects. â€Å"The study involving 1000 men and women showed that a 10kg increase in weight was related to 3mmHg rise in systolic and 2.3 mmHg rise in diastolic blood pressure.† However, this extent also can increase 12% risk of hypertension by high blood pressure. From this study, we can see clearly the relationship between the weight and data of blood pressure. When the weight is above normal, the weight gain and the risk of hypertension is in proportion. So, weight loss can help obese people reduce the risk of high blood pressure. Fast food is a main factor in childhood obesity. According to a national study, (Barnett.A.H and Kumar.S ,2008,P107) there is a positive correlation between childhood obesity and the consumption of fast food. For example in the late 1970s, fast food accounted for 2 per cent of total energy intake in children in the USA. Since the 1990s, the proportion of fast food consumption has increased five-fold. At the same time the percentage of overweight American children increased from 5% to 15%. In fact , fast food outlets have been growing sharply since the 1990s .The negative effects of fast food consumption on children is increasing. Fast food have a lot of unhealthy ingredients, including carbohydrates, fats and non-starchy vegetables, (Barnett.A.H and Kumar.S ,2008,P226) those elements has been linked to weight gain. In addition, approximately 20% – 30% of obese children appear to be at risk of the same complications of obesity as obese adults. (Barnett.A.H and Kumar.S ,2008,P227) Childhood obesity is becoming a public health crisis. However, there are some advantages in fast food. First of all , the most obvious advantage is quite convenient. in contemporary society as people have no time to prepare their food. Work occupies most of our time, we need to squeeze more time for work. So fast food becomes an ideal choice for modern people. The reasons are not only fast food can eliminate the time spent on cooking, but it also tastes delicious, some of young people particularly are addicted to the flavour of fast food. Moreover, the lower price of fast food attractes people. A further advantage is that fast food outlets usually have a clean and comfortable environments . In conclusion, although there are many reasons for the causes of obesity ,one of the main reasons for obesity is the consumption of fast food too much. As mentioned above, there is a positive correlation between obesity and many diseases such as heart disease, type 2 diabetes and hypertension. It is cannot to be ignored that fast food is the biggest cause of obesity in children. Fast food will bring a large quantity of health problems. References: Barnett. A.H and Kumar S.(2008) 2nd Ed .Obesity and diabetes. pub. Wiley-Blackwell Oxford .UK. Ewles. L.(2005) Ed. Key topics in public health: essential briefings on prevention and health promotion. pub. Elsevier Churchill Livingstone. UK Larsson. B. (1981) The health consequences of obesity, International journal of Obesity.pub. Oxford University Press . UK. The Health of The Nation (1992) Key Area Handbook :Coronary heart disease and stroke .pub. Nation white paper. UK.

Consequences of Bullying

It is a common thought that bullying is a normal stage of childhood, but more than a part of growth is a violent act that nowadays has taken place in many schools around the world. However, studies show that this issue would bring big consequences to all the factors involved on it; bullying can cause more than negative academic, physical, social, emotional, and psychological consequences on victims and bullies. These consequences can be short-term or long-term. Bullying can also greatly affect the overall climate of a school. On the first place, as a result of being bullied, victims may experience different and immediate mental and physical health related consequences. They may present a higher level of anxiety, and longer spaces of sadness, also some sleeping difficulties, head and stomach ache, and above all these, victims may present a very low self-esteem. Researchers from Finland discovered that victims are more likely than bullies to suffer from anxiety disorders, such as depression, separation anxiety, panic disorder, among others. Also, this psychological stress can cause victims' bodies to be less resistant to disease and infection, and therefore they may get sick more often. In the social area, is hard to victims to have friends in general because of their high anxiety level and low self-esteem, for this reason they have just a few friends or none at all. This may lead to feelings of isolation and believing that they are not even worthy of having friends. Also, other kids often do not want to become friends with the victims, because they are afraid that they will be bullied as well. Another reason that other kids do not hang around with victims is because they worry that peers will not like them if they associate with the victims; those feelings of loneliness and sadness presented on victims can also lead to consequences related to their learning and school success, the victim might present poor school attendance because in many case they may become afraid of going to school and many activities at school, for this reason students often receive lower grades due to attendance problems, and also due to their stress and concern. The victims in general become obsessed with the bullying and how to try to avoid it. This leaves them no time, energy, or concern for schoolwork and learning. A vicious cycle can occur because the victim's poor school performance can lead to embarrassment and anxiety, which can in turn cause them to be picked on even more. Another possible result of being bullied is that the victims may become violent, either at the time of the bullying or in their futures. This violent behavior may be focused toward themselves, toward their school in general, or may even be directed as revenge toward the bullies themselves. Sometimes that violent behavior can lead to a higher level of bullying towards the victim, as the bullies would want revenge on the victim for bullying them. It is believed by experts and researchers on Finland that some of the school shootings are related to bullying. Students who committed school shootings were over two times as likely to have reported that they were victims of bullying. In some cases the bullying may become brutal on extreme and last for so long time that the victims may present thoughts of suicide, or in some cases the victim actually commits suicide on secret, because not even their families believe the issues that the child was living. On the other hand we have the bullies; children who bully others also experience several short term and long term consequences of their bullying behavior. They are more likely to get involved in harmful activities, both as a child and as an adult. While they are still young, they may steal or vandalize property, start or join in on physical fights, become injured in a fight, skip school, carry a weapon in order to scare others, or use alcohol and other drugs. They are also five times more likely to be taken to criminal court and to be found guilty of a crime than are their peers who do not participate in bullying behavior. Most of bullies do not overcome that violent behavior when they get older. Instead, the aggressiveness continues through adulthood. Also, the bullies may be four or more times as likely as non-bullies to be involved in numerous convictions of crimes. The bullies in general develop a necessity for power that is carried into their adult years. As adults, these bullies abuse of this power by being involved in sexual and racial harassment, child abuse, domestic violence, etc. Their need for power can also show up in how they parent their own children. In turn, their children may even bully other children in the future. In some cases bullies tend to have an antisocial personality disorder as opposed to anxiety disorders. An antisocial personality disorder involves a long-term disregard for others, delinquent behavior, violence, aggression, and violation of the rights of others. In other words, since bullies do not learn appropriate social skills when they are young, they grow up to be antisocial adults. They will have poor relationships with others, including family members, friends, and co-workers, among others. Finally victims aren't the only ones who may become depressed, think about suicide, or carry out suicide; in some cases, the same can be true for bullies. To conclude, it is important to notice that all these signs, which may not be present in the moment, would cause awful consequences to every part of this issue in the future and is not something that may be taken easily, on the contrary, must be treated carefully to help as much students as can be taken out of that, for those results presented before, we must stay alert at the sight of them and not blinding ourselves, in order to avoid the involvement of more students in the future.

Community College vs Four-Year College Essay

Many people feel that being in a community college is effortless. Students studying in a four-year college speculate that those students who are enrolled in a community college are â€Å"living the life†, meaning they do not have any worries about anything and are taking the easy way out to achieve some sort of degree or certification. However, most four-year college students’ assumptions are false. We face many varieties of issues that we need to deal with on a daily basis. Some few examples are transportation, family, work and so on. Both colleges maybe receiving the same level of education but for a community college student, it is more than just the education. I, for example, drive to school every day from Dumont to Paramus which is about thirty minutes away not including the traffic during peak hours. Right now the price for a gallon of gas is about $3. 65; my car is a V6 engine and takes about 2 gallons of gas back and forth Bergen Community College. Unlike four-year colleges, they have onsite dorms that are centered on their main building for an easier access to their school. Sometimes they have free campus shuttles to bring them from one building to another. Next is family, students who are in a four-year colleges does not have to deal with their family since they are away from home. Unlike us, students in community colleges, we must take part in helping with our family. Whenever I get home from my morning classes, I clean the kitchen, take out the trash and run errands that need to be done. Then there is also the thought of having to for pay the gas for our cars or bus fees for those who do not own a car. How do we earn money? By working! Compare to students who are in a four-year college, all of their expenses are covered by their financial aid and tuition fees that their parents paid. Most of the people I know who are in a four-year college also receives weekly allowance from their parents. As for us, the students in a community college, most of us work in order to fill our cars with gas to attend school and have enough money for our own extra expenses. I prefer to provide my own income rather than ask my parents for money. They already work hard to pay for my tuition fees, and the least I could do is pay for my extra expenses such as gas. Overall, in my own opinion, being a community-college student is not an easy thing even though we may sound effortless; we still face much more variety of issues on a daily basis.

Information and Communication Technology

Spending on information and communications technology in 2005 Information and communications technology or information and communication technology,[1] usually called ICT, is often used as an extended synonym for information technology (IT) but is usually a more general term that stresses the role of unified communications and the integration of telecommunications (telephone lines and wireless signals), intelligent building management systems and audio-visual systems in modern information technology. ICT consists of all technical means used to handle information and aid communication, including computer and network hardware, communication middleware as well as necessary software. In other words, ICT consists of IT as well as telephony, broadcast media, all types of audio and video processing and transmission and network based control and monitoring functions. The expression was first used in 1997[3] in a report by Dennis Stevenson to the UK government[4] and promoted by the new National Curriculum documents for the UK in 2000. ICT is often used in the context of â€Å"ICT roadmap† to indicate the path that an organization will take with their ICT needs. [5][6] The term ICT is now also used to refer to the merging (convergence) of audio-visual and telephone networks with computer networks through a single cabling or link system. There are large economic incentives (huge cost savings due to elimination of the telephone network) to merge the audio-visual, building management and telephone network with the computer network system using a single unified system of cabling, signal distribution and management. See VOIP and Intelligent Infrastructure Management (IIM). This in turn has spurred the growth of organizations with the term ICT in their names to indicate their specialization in the process of merging the different network systems. Information and Communication Technology Spending on information and communications technology in 2005 Information and communications technology or information and communication technology,[1] usually called ICT, is often used as an extended synonym for information technology (IT) but is usually a more general term that stresses the role of unified communications and the integration of telecommunications (telephone lines and wireless signals), intelligent building management systems and audio-visual systems in modern information technology. ICT consists of all technical means used to handle information and aid communication, including computer and network hardware, communication middleware as well as necessary software. In other words, ICT consists of IT as well as telephony, broadcast media, all types of audio and video processing and transmission and network based control and monitoring functions. The expression was first used in 1997[3] in a report by Dennis Stevenson to the UK government[4] and promoted by the new National Curriculum documents for the UK in 2000. ICT is often used in the context of â€Å"ICT roadmap† to indicate the path that an organization will take with their ICT needs. [5][6] The term ICT is now also used to refer to the merging (convergence) of audio-visual and telephone networks with computer networks through a single cabling or link system. There are large economic incentives (huge cost savings due to elimination of the telephone network) to merge the audio-visual, building management and telephone network with the computer network system using a single unified system of cabling, signal distribution and management. See VOIP and Intelligent Infrastructure Management (IIM). This in turn has spurred the growth of organizations with the term ICT in their names to indicate their specialization in the process of merging the different network systems.

Causes of Teenage Suicide

Causes of Teenage Suicide Essay Teenage suicide is one of the major problems in our society nowadays. Parents struggle to hold their children from a rash venture, but they have no idea that every child is an individual with overwhelming feelings, emotions, and thoughts. While there are plenty of argumentative and expository articles on the Internet with explanation and instruction concerning prevention of teen suicide, parents should find a way with their children, be calm and let their children understand that they can trust their parents. Outline1 Introduction: What is teen suicide?2 What are the causes and effects?3 Conclusion Introduction: What is teen suicide? The majority of people does not really know why teens end up falling back on suicide attempts. They know only the information presented by the media. According to mass media, suicide attempts are common among those teens who suffer depression, violence, abuse, any form of bullying and anxiety. However, if people turned to social sciences such as psychology, sociology or anthropology, they would understand that this problem lies deeper than they thought. Teen suicide has different meanings in different societies. People in our society usually think about suicide as the way to escape problems or as the only solution of all the problems that teens face in their adolescent years. But in other societies, as for example in Micronesia, the youth treats the suicide just the same as smoking or another way to express themselves. According to Gladwell, in Micronesia, teenagers like to experiment with the death just as our youngsters with smoking. Boys and girls in that areas think about suicide as some kind of game. They hang themselves or put their heads in a noose just to entertain themselves. Therefore, there is a risk that they will die from anoxaemia, just as our teens would die from lung cancer and other diseases. What are the causes and effects? From the point of view of anthropology, the youth of the First Nations and other indigenous peoples decide to commit suicide not only because of the depression or stress but because of drink or drug abuse, caused by the cultural and societal collapse. These people are no longer able to control their lives because of the immigrants and governmental laws. It decreases the sense of human worth and life in general and increases the rate of teen suicide. When it comes to sociology, the scientists are certain that the origins of the teen suicide among the First Nations youth are traced back to times when the government tried to assimilate indigenous people to Canadian and European ones. The government established facilities that were oriented on integration and assimilation of Aboriginal and non- Aboriginal people. Such a policy has changed and embittered lives of thousands of people causing irreparable harm for the next generations. It has created a sense of inferiority and deprivation of rights among the youth. Such a cultural collapse has evaluated the importance of lives for the indigenous people nowadays and increase the rate of teen suicide. Psychologists, as representatives of one of the social sciences, have their own explanation and understanding of the suicide.   The psychological state of the individual is the most important aspect when it comes to suicide. One of the causes why the Indigenous people choose death can be the fact that they are not able to satisfy their needs when it comes to accommodation, fitting in society and cultural respect. Moreover, they   don’t feel safe and secure in the environment they are living. The lack of understanding, love, relationships, and sense of belonging leads to an emotionally unstable state. Negative thoughts are overwhelming, the feeling of grief and uselessness prevails causing people to think that they lost their identity and death is the only solution. READ: LInk between homeless and psychological disorders EssayIn his book, M. Gladwell stated that the suicide is committed under the influence of the contagious effect. In some countries, the suicide has become the way of showing your identity and individuality. Gladwell claims that as soon as the media started the publication of suicide stories, the suicide rate has rapidly increased. The research has shown that those under the action of contagious effect, died in the same way as the people by whose death they had been influenced. As Gladwell states, the publication of the suicide story where the victim died in car crash resulted in a growing number of such accidents. Conclusion As a conclusion, it is necessary to admit that teenage suicide is an irretrievable loss for families, friends, colleagues, colleges, and schools. The effects that close people suffer after such losses include depression, the feeling of regret and grief. They are no longer able to live lives to the fullest. To prevent such a loss, parents should always be kind to their children and treat them as individuals. Love, respect, care, understanding, and trust are the most important constituents of the upbringing of your child. Provide your children with the right insight of the world and point out the important values in life in order to set them on the right track.

Johnnie walker Essay Example | Topics and Well Written Essays - 2000 words

Johnnie walker - Essay Example It can be firmly admitted that the brand has been serving not only as the symbol of progress but its logo â€Å"Striding?Man† and its slogan â€Å"Keep?Walking†?has also been viewed to be a supporter of progress as well as analogous to great achievement. The creation of brand actually was the idea of John Walker who was born in Scotland at Todriggs Farm in Ayrshire in the year 1805. Since its incorporation, Johnnie Walker has been able to establish itself as the world’s most prominent Scotch whisky brand (Association of Canadian Advertisers, 2011). Correspondingly, this paper intends to conduct the SWOT analysis of Johnnie Walker and further attempts to identify the inherent problems to its strategic behaviour in order to draw derive rational solutions for the identified issues. SWOT (Acronym: Strength, Weakness, Opportunity, and Threat) Analysis Strengths According to Corporate Watch UK (2005), Johnnie Walker is the world’s leading spirit brand. Reportedl y, Johnnie Walker is considered as the most valuable and respected global brand. The legacy and heritage connected with the brand can be reflected as one of its major strengths. Taking virtues of its legacy and strong brand promotion, the brand has been able to continuously build is brand equity globally. At the same time, it has been able to generate substantial revenue across the global market. One of the potential strengths of the brand can thus be attributed to increasing demand for its products such as The Gold Reserve and Blue Label, which are perceived to be the most popular in all its market of operation. Another major strength is accredited to its attention given to all the class of the people. The brand offers products to not only premium customers, but it also focuses on middle-income customers who have the increasing desire for premium spirit. Notably, not only the men but women in the Asian country are also attracted towards experiencing the value offered by Johnnie Wal ker to its discriminating consumers. Furthermore, its revolutionary advertising strategies have proven to be much effective and unique from competitors existing in the same market of its operations adding to its brand differentiation strategies. Evidently, by offering wide range of product categories at various price points along with high product quality, it has been able to attract both younger and older consumers. Nonetheless, its innovative advertising campaign has proven to be milestone for the brand to retain its customers and simultaneously, attain tremendous growth in all the markets of its operations (Mongay & et. al., 2012). Weaknesses One of the potential weaknesses associated with the brand can be attributed with its nature of business. Correspondingly, the brand primarily deals with alcoholic products, which is considered to have serious impacts on the health of its consumers and therefore raises a certain degree of moral weakness for the company. Although, it claims to produce Scotch whisky at reasonable price that can be consumed by middle-income consumers, but it is generally involved in manufacturing premium products that may adversely influence the purchasing decision of the middle-income people also causing sustainability issues for the company. At the same time, increasing cost of production can also be viewed as the potential wea

Alibaba company Article Example | Topics and Well Written Essays - 750 words

Alibaba company - Article Example Companies like Alibaba are resorting to IPO through selling their shares because of the inflation which has hit worldwide. The company expects to raise about $20 billion which is an indication of their global affairs and how they are trying to lure and depend on the deep pockets of money managers and pension funds (Picker 2014). From the above article, I have learnt that companies have found strategies of overcoming financial management challenges arising because of inflation. One of such ways is through selling shares. Offloading some shares to the public is very essential in overcoming financial burden. Alibaba limited tried placed it on practice and it is likely to raise over $20 billion. When the deal goes through, the company will overcome the management challenges which has hit it in the ever changing global market. Alibaba has a long history since it existence. The evolution of its management has been process driven since its foundation 15 years ago. The company has grown to be the largest e-commerce company in China, the most populous nation in the world. Lately, Wall Street Journal reported that combining transaction volume of Taobao e-commerce and another Alibaba run shop called Tmall has reached a total of $249 billion. The article concluded that that amount triples that of eBay and doubles Amazon. Therefore, the IPO which the company is planning is an evolution of management since the company is still listed under a limited company. The history of the company reveals that it started from the apartment with 18 founders back in 1999. Currently, the company has evolved and has over 20,000 employees with four directors (Dvorak 2014). This is an indication that Alibaba has evolved in its managements. From the above description, I have learnt that some limited companies evolve from scratch and grown with time. Like the case of Alibaba, it evolved from an apartment where his founder worked and met

Bus law Case Study Example | Topics and Well Written Essays - 2500 words

Bus law - Case Study Example The Verbal Negotiations Winston Graham, a partner of antic dealers, went to Daly Car Sales Ltd., a commercial vehicle dealer, to purchase a van after one of their three delivery vans was â€Å"written-off† in an an accident. Graham conveyed that he was in search for a replacement vehicle that can load up to 1 ton and a cubic capacity of 200 feet. He also explained that the vehicle will be maximized for regular delivery of furniture, their business, and that the average journey would involve normally four or fine large items of furniture. Immediately, Alan Daly retorted that there was an available van that will befit Graham needs. He was referring to a White Transit XL which he warrants as a van with capacity to run at a distance of 48,000 miles on the clock and the storage capacity suitable enough for delivery of furniture. ... The asking price was L4,800 (plus VAT) but Winston counter-offered a price of L 4,500 (plus VAT). Mr. Daly finally accepted Winston’s offer and they proceeded in signing the contract of sale, the latter was a standard form contract, the nature of which implied â€Å"take it or leave it† concept. Daly wrote â€Å"White, Transit XL, 48,072 miles† as details of the object of the contract. A week after the delivery of van, the firm’s driver reported a serious oil leak and a technical problem with its clutch. These problems were conveyed to Mr. Daly via telephone who assured Graham that his company would look into the problem if it will be returned to them before the end of the week. Graham failed to follow Daly’s advice following series of delivery schedules. Said van collected five antique desks and other heavy items which reached approximately the weight of 1 ton, just when its brake failed to stop the vehicle at a junction. Luckily, they were able to escape possible accident. But such experience made the driver decide not ever to use the new van for deliveries and collection to evade possible circumstance that an accident could happen anytime van’s defective engine and brake. The firm however used the van for â€Å"light duties† until it finally came to a halt. After thorough mechanical inspection, it was reported that the van necessitate complete replacement of engine and of clutch. Report also bared that the damage is attributable to constant loss of oil. The van’s total repair will cost more than L 1,000. While at this state, Graham discovered that the vehicle has only a cubic capacity of 150 feet and a load of half a ton. The Exclusion Clause The contract of the sale of van had an exclusion clause under Clause

Identification Procedures Essay Example | Topics and Well Written Essays - 2000 words

Identification Procedures - Essay Example After all, the liberty and in some jurisdictions life of a man are at stake and one wrong ruling can completely re-route the course of a trial. Against that backdrop, there are several types of pretrial identifications employed by law enforcement. With respect to lineups, showups, on-the-scene identifications, and photographic or sketch identification, the requirements of due process must also be met before the prior identification may be admitted. The pretrial identification procedure of course may not be suggestive unless required by the exigencies of the circumstances. However admission into evidence of testimony concerning a suggestive identification not required by the exigencies of the circumstances does not violate due process so long as the identification possesses sufficient aspects of reliability so that there is not a very substantial likelihood of misidentification. Factors to be considered in determining reliability include the opportunity of the witness to view the criminal at the time of the crime, the witness' degree of attention, the accuracy of his prior description of the criminal, the level of certainty demonstrated at the confrontation, and the time between the crime and the confrontation. Against these factors is to be weighed the corrupting effect of the suggestive identification itself. ... One type of identification of a prospective defendant, and the least popular, is known as the single show up. Generally, a showup in which a witness views only one suspect has been held to be suggestive. Bratcher v. McCray, 419 F. Supp. 2d 352 (W.D. N.Y. 2006). As a result, this method is generally not preferred. State v. Gibbs, 864 So. 2d 866 (La. Ct. App. 5th Cir. 2003). However, a single man lineup even when requested by the accused has been held to be proper if the procedure is ruled to be reliable and it does not violate due process. U.S. v. McGrath, 89 F. Supp. 2d 569 (E.D. Pa. 2000). A showup may be proper under the following circumstances: where it occurs shortly after the alleged crime1 near the scene of the crime2as the witness' memory is still fresh3, and the suspect has not had time to alter his or her looks or dispose of evidence,4 and the showup may expedite the release of innocent suspects, and enable the police to determine whether to continue searching. State v. Mans field, 343 S.C. 66 (Ct. App. 2000). The jurisdictions are somewhat varied but under some, pretrial showup identification procedures are only permissible under the following circumstances: 1. Where exigent circumstances require it People v. Matthews, 257 A.D.2d 635, 684 N.Y.S.2d 564 (2d Dep't 1999). 2. The suspects are found at or near the crime scene and an immediate viewing may be held. People v. Matthews, 257 A.D.2d 635, 684 N.Y.S.2d 564 (2d Dep't 1999). While some jurisdictions have ruled that exigent circumstances are not required, courts have held that exigent circumstances have not been demonstrated where the suspect was not in direct flight , the witness's life was not in peril and a lineup or photographic lineup were not impracticable. Ex parte

Queers in the Classroom Essay Example | Topics and Well Written Essays - 1000 words

Queers in the Classroom - Essay Example The teasing experienced from the other students did not stop with the separation, but instead took on greater intensity and frequency, as the girls had not been teased previously to this incident but were teased incessantly following. To gain greater understanding of the motivations of the girls and the impact such actions have had on them in their personal lives, as well as to achieve more effective classroom management techniques for the teacher, it is necessary to understand the perspectives of each girl as well as the reasoning behind the teacher’s actions. Megan Simmons is a girl of 13 years old, just beginning her physical development and confused about her sexuality. Despite this, she claims her motivations in holding Brandi’s hand was simply an act of friendly affection. The other girl had been telling her during lunch of a fight she had witnessed between her parents the evening before that had ended in her mother’s gaining a black eye and her father’s slamming the front door on his way out. As far as Brandi knew, he had not returned before she left for school the next morning, but her mother had been talking about changing the locks. Brandi had confessed she was terrified both by her father’s actions and the very real possibility of her family breaking apart. The story had frightened Megan as well, bringing back memories from when she had been a very small child and similar events had taken place in her household. The bell to return to class sounded before the girls had had a chance to talk through ever ything. Naturally solitary and doubtful of her own feelings for her friend, Megan claims she had taken the other girl’s hand just before entering the classroom as a way of sending her a silent message that she was still her friend and as a show of support, but is now even more concerned and confused regarding her feelings and preferences. She finds the absence from Brandi